How to Turn a Drink into a Powerful Message

Whether it’s in a competition or behind the bar, bartenders always have an audience and it’s up to you to decide, what to do with that. It can start by simply having the right approach to customers and spread a message of positivity and a good etiquette, but also go further and advocate good ethics. This can be working sustainably, making sure your work flow doesn’t cause any environmental problems.”In my case, I decided to start a fund raising campaign, that donates 1 € per drink to the victims of the Puerto Rico hurricane,” says Damien Guichard.

Learn more about his idea and how you yourself can use thatdrink  concept to reach out to your customers.